Elements and Performance Criteria
- Plan promotional activities
- Access marketing plan for international business activity to inform planning of promotional activities
- Access relevant information sources to support planning of promotional activities
- Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements
- Plan and schedule promotional activities according to marketing needs of the organisation
- Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings
- Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources
- Develop action plans to provide details of products and/or services being promoted
- Coordinate promotional activities
- Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals
- Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities
- Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation
- Supervise and support roles and responsibilities of overseas personnel involved in promotional activities
- Use international business networks to assist in implementing promotional activities
- Review and report on promotional activities
- Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services
- Assess effectiveness of planning processes to identify possible improvements for future international promotional activities
- Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings
- Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities
- Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities